| 摘要: |
| 以汽车造型设计的影响因素为启示，分析空气动力学和品牌家族特征在汽车造型演变过程中的内在关系，并结合大众Passat 车型作为典型实例，选取车身外轮廓、车身表面细节和汽车前脸这几个方面进行论证。在此基础上，指出优秀系列车型造型的演变，是基于空气动力学为前提框架，在外观上同时遵循品牌家族特征风格延续的结果，并揭示其中规律。国内本土品牌如何塑造统一的汽车家族特征，是一个亟待解决的要务。 |
| 关键词: 汽车造型设计 空气动力学 家族特征 |
| DOI： |
| 分类号:TB472 |
| 基金项目:南京工业职业技术学院科研基金项目（YK11-06-06） |
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| Research on the Evolution of Cars Shape Family Characteristics of Passat Series |
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ZHU Yun-feng
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Nanjing Institute of Industry Technology，Nanjing 210023，China
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| Abstract: |
| Taking the factors that affect the car shape design as a revelation，it analyzed the internal relationship between aerodynamics and brand family characteristics during the evolution of car shape.Combined with a typical example of Volkswagen Passat series，it mainly discussed from the following aspects：overall outline，body details and automobile′s face. On this basis，it put forward that aerodynamics is considered as the premise framework with the evolution of car shape，and the appearance follows the brand family characteristic style during cars upgrading process.It found out the regular pattern which can be used as a reference for development of local Chinese brand cars. |
| Key words: automobile design aerodynamics family characteristics |
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