| 摘要: |
| 分析了包装设计中的民族化意义、设计方法、本土契合原则，并结合常规包装设计中产品容器结构、外观造型、装饰创造设计，论述了包装设计中的“民族化”价值，进而分析了现代包装设计中“民族化”的可行性，提出了“民族化”包装设计不仅丰富了产品设计类别，而且在继承文化的同时，牢牢把握现代社会对视觉文化的重视与追求。 |
| 关键词: 民族化 形式特征 包装设计 本土契合 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| On the Nationalization and Packaging Designe |
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SHEN Song-de1, XUE Yong-jun2,3, WANG Jun4
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1.South-Central University for Nationalities Academy，Wuhan 430074，China;2.1. South China Agricultural University，Guangzhou 510642，China;3.2. Nanjing Forestry University，Nanjing 210037，China;4.South China Agricultural University，Guangzhou 510642，China
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| Abstract: |
| It analyzed the national significance，design method，local fit principles in the packaging design.Combined with the product container structure，appearance modeling and decorative creative design in the packaging design，it discussed the "nationalization" value in the packaging design，and then analyzed the feasibility of"nationalization" in modern packaging design，proposed the packaging design of "nationalization" could not only enrich the category of product design，but also firmly grasp the attention and pursuit of modern social for visual culture in the inheritance of culture at the same time. |
| Key words: nationalization form feature packaging design local fit |
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