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| 香水品牌平面广告的色彩构成与视觉表现研究 |
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蒋永华
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北京工商大学，北京100048
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| 摘要: |
| 分析了色彩在香水品牌平面广告中的表现力，论述了香水品牌的包装色彩对平面广告色彩的影响，剖析了影响香水平面广告拍摄的色彩因素，进而分析了香水品牌平面广告的色彩构成与视觉表现。在此基础上，提出了香水品牌平面广告的不同色彩构成可以表现出不一样的视觉涵义，对于香水品牌的形象塑造具有较大作用。 |
| 关键词: 平面广告 香水品牌 色彩构成 视觉表现 |
| DOI： |
| 分类号:J513 |
| 基金项目:北京工商大学青年教师科研启动基金资助项目（QNJJ2012-19） |
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| Color Composition and Visual Expression of Perfume Brand Print Advertising |
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JIANG Yong-hua
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Beijing Technology and Business University，Beijing 100048，China
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| Abstract: |
| It analyzed the expressive force of the color in the perfume brand print advertising，discussed the impact of packaging color of perfume brand on the print advertising color，and analyzed the influence of color factors on perfume print advertising shooting.Then it analyzed the relationship between color composition and visual expression of perfume brand print advertising.On this foundation，it put forward the different color composition of perfume brand print advertising show up different visual meanings，and it had larger effects for perfume brand image-building. |
| Key words: print advertising perfume brand color composition visual expression |
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