| 摘要: |
| 在色彩相关理论知识的基础上，通过分析色彩的相关理论，从色彩运用的研究方向出发，提出了在企业形象设计中应运用主要的色彩视觉艺术语言。进而探讨了色彩与企业形象设计之间的关系，并运用色彩对比原理，从企业形象色彩效应入手，研究形象设计色彩的表现和应用。最后指出了如何进行色彩运用的合理措施，从而更好地展现企业的形象，让企业形象设计更加具有魅力。 |
| 关键词: 企业形象设计 色彩 关系 |
| DOI： |
| 分类号:J513 |
| 基金项目: |
|
| Colour Application in the Design of Enterprise Image |
|
SHEN Lei-ming
|
|
Ningbo Dahongying University，Ningbo 315175，China
|
| Abstract: |
| Based on the relevant color theoretical knowledge，through analysis of related theory color, starting from the research direction of color，it put forward the main color visual art language should be applied in the enterprise image design， and then it discussed the relationship between the color and corporate image design，and applying the principle of color contrast from its color effects，it researched the performance and application of the image design color.Finally it pointed out how to use the color with reasonable measures，to better show the enterprise image，make enterprise image design more attractive. |
| Key words: enterprise image design color relationship |
渝公网安备 50010702501716号