| 摘要: |
| 从图形创意在化妆品包装设计中的应用出发，分析了图形创意的由来、构成法则和表现风格，论述了图形创意在现代包装设计中传递商品信息、提升品牌形象、促进销售目的的功能特征。在此基础上，提出从运用标志图形或者标志辅助图强化品牌形象，运用写实图形直接展示包装产品的形象，以及运用相关图形及抽象化图形体现包装产品的特性，以期达到图形创意在化妆品包装设计中的完美运用。 |
| 关键词: 图形创意 化妆品 包装设计 应用 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Application of Creative Graphic in the Cosmetic Packaging Design |
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WU Pei-sen, FU Hong-xia
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Chengdu Textile College，Chengdu 611731，China
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| Abstract: |
| From the application of creative graphics in the cosmetic packaging design，it analyzed the origin， composition rule and performance style of creative graphic.It discussed the functional characteristics of creative graphic with transferring the commodity information，enhancing the brand image，promoting the sales objective in modern packaging design.On the basis of this，it proposed using logo or logo auxiliary graph to strengthen the brand image， applying the realistic graphics directly to display packaging product image，as well as the application of related graph and abstract graph to embody the characteristics of packaging products，to obtain the perfect use of creative graphic in the cosmetic packaging design. |
| Key words: graphic creative cosmetics packaging design application |
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