| 摘要: |
| 通过对海南黎锦的分析，论述了其图案艺术和色彩文化，得出其具备鲜明独特的地域特征、文化内涵和审美情趣。在此基础上，阐述了海南旅游纪念品的现状，提出以黎锦为元素的海南旅游纪念品设计方法，为滞后的海南旅游纪念品市场注入新的活力，同时对黎锦的保护和传承具有积极的意义。 |
| 关键词: 海南文化 黎锦文化 黎锦图案 旅游纪念品 |
| DOI： |
| 分类号:TB472 |
| 基金项目: |
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| Research on the Design of the Tourist Souvenirs Based on the Hainan Culture |
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WANG Jin-guang, LU Jing
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Guangdong University of Technology，Guangzhou 510075，China
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| Abstract: |
| Through the study on the Hainan Li brocade，it discussed the pattern art and color culture，and showed its distinct unique regional characteristic，cultural connotations，and aesthetic appeal.On that basis，it explicated that present situation of Hainan travel souvenir and proposed the design method of Hainan travel souvenir.This could inject new vitality in the travel souvenir market to get rid of the current lagging situation，and has the positive significance for preservation and inheritance of Li brocade. |
| Key words: Hainan culture Li brocade culture Li brocade patterns tourist souvenir |
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