| 摘要: |
| 以消费者需求为启示，分析了旅游纪念品在设计上存在的问题，并提出根据消费者的不同需求对旅游纪念品进行设计，明确高、中、低层次产品各自的特点，设计出具有时代感和地域特色的产品，以促进旅游纪念品和旅游业的发展。 |
| 关键词: 旅游纪念品 消费需求 产品设计 |
| DOI： |
| 分类号:TB472 |
| 基金项目: |
|
| Research on Souvenirs Design Based on the Customer Demand |
|
CAO Xing
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|
Chengdu Fine Arts College of Sichuan Conservatory of Music，Chengdu 610500，China
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| Abstract: |
| Based on the customer demand, it analyzed the problems of souvenirs design，puts forward the design for souvenirs according to different customer demand，made clear respective characteristics of high，medium and low-grade souvenirs, and finally designed the products with regional cultural characteristics and features of the times，thus to promote the virtuous development of souvenirs and tourism. |
| Key words: tourist souvenirs customer demand product design |
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