具有淮安地方特色的旅游纪念品开发研究

王忆雯

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具有淮安地方特色的旅游纪念品开发研究
王忆雯
淮阴工学院，淮安223001

摘要:

以地方特色旅游纪念品开发的研究为切入点，分析了淮安地域文化内涵及地方旅游产品开发现状。再以《西游记》品牌为例的产品设计构想的基础上，论述了如何突出《西游记》地方特色旅游纪念品开发研究的价值与意义，并提出了制定有利于客户价值主张的产品设计思路和方案。

关键词: 淮安旅游纪念品地域文化西游记

DOI：

分类号:J524

基金项目:

Research on Tourism Souvenir Development with Huaian Local Characteristics

WANG Yi-wen

Huaiyin Institute of Technology，Huaian 223001，China

Abstract:

Taking the local characteristics of tourism souvenir development research as the breakthrough point，it analyzed the present situation of the huaian regionally cultural connotation and local tourism product development. Based on the idea of product design originated from "Journey to the West" ，it also highlighted the value and significance of development and study of "Journey to the West" the local characteristic tourist souvenirs，and proposed to develop the ideas and projects of product design conducive to the customer value proposition.

Key words: Huaian tourism souvenir regional culture Journey to the West