| 摘要: |
| 分析了信息媒体对网络表情符号的影响，以及网络表情符号出现的必然性。论述了“非语言”网络表情符号的视觉情感传达优势，并以符号学理论为指导，分析了表情符号的语言构成及传情达意的视觉表现。提出了图像简化表现、表情多样化表现、表情语境推导传达、间接形式表达等视觉情感传达方式。 |
| 关键词: 非语言 网络表情符号 视觉情感 |
| DOI： |
| 分类号:J524 |
| 基金项目: |
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| On Visual Emotions of "Non-Linguistic" Network Emoticons Used in the Information Media |
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XIAO Dan
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China Jiliang University，Hangzhou 310018，China
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| Abstract: |
| It analyzed the influences of information media on the network emoticons and the necessity of network emoticons.It discussed the visual affective communication advantages of "Non-Linguistic" network Emoticons，taking the semiotics theory as guidance, then analyzed the language composition of emoticons and visual performance of emotion convey.It also proposed the patterns such as image simplification，expression diversification，expression context deduction and transmission，indirect communication，etc.communication process of emoticons. |
| Key words: non-linguistic network emoticons visual emotions |
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