| 摘要: |
| 通过对银行标志的分析，指出了银行标志设计的特征元素和内容，从银行品牌塑造、传播、文化价值的提升以及品牌竞争力的提升等方面，探讨了银行标志设计的作用。 |
| 关键词: 银行 标志设计 品牌价值 |
| DOI： |
| 分类号:J524.4 |
| 基金项目: |
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| Study on the Effects of the Bank Logo Design on the Brand Value Promotion |
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HE Li-juan1, LI Ji-hong2
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1.Chongqing Business and technology College，Chongqing 400052，China;2.Southwest Technlogy and Engineering Research Institute，Chongqing 400039，China
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| Abstract: |
| Through the analysis of the bank logo, it pointed out the characteristics elements and contents of the bank logo design, explored the function of the bank logo design from the perspectives of the shaping, spreading and promoting of the bank brand, as well as the promotion of the brand competitiveness. |
| Key words: bank logo design brand values |
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