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| 商品包装后功能转化现象研究 |
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冯红梅
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重庆第二师范学院，重庆400067
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| 摘要: |
| 针对包装功能的转化问题，归纳了3 种转化方式，即由前实用功能向后实用功能转化；由前实用功能向后精神功能转化；由前精神功能向后精神功能转化。并分析了发生转化的必备条件，论述了转化内因源于合目的性的需求。由此，逆向追问何谓好的包装设计的问题，进而提出好的包装设计的3 个特征，即重视人的因素、重视文化责任、重视专业技能。 |
| 关键词: 包装 转化 功能 |
| DOI： |
| 分类号:J524.2 |
| 基金项目: |
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| Research on the Function Transformation Phenomena after Product Packaging |
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FENG Hong-mei
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Chongqing University of Education，Chongqing 400067，China
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| Abstract: |
| According to the transformation of the packaging function, it concluded three ways: the pro-pragmatic function to the post-pragmatic function; the pro-pragmatic function to the post-spiritual Function; pro-spiritual function to the post-spiritual function. Also, it analyzed the preposition of transformation from consumers perspective and it approved on the point of view that the fine-designed packaging functions as the underlying mechanism of transformation. Thus, questions are also posed on what can be defined as qualified packaging. Accordingly, three features of qualified package are proposed: consumer-oriented; cultural-responsibility-oriented and sociality-oriented. |
| Key words: packaging transformation function |
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