| 摘要: |
| 通过探讨文化与区域形象的关系，分析了文化定位的含义及其对于区域形象的提升作用，论述了区域形象识别系统构建的原则和方法，认为区域形象识别系统应该结合区域的文化特色，以视觉形象识别为基础，结合理念和行为识别，透过可见的视觉符号，对外传达区域形象。 |
| 关键词: 文化定位 区域形象 形象识别系统 |
| DOI： |
| 分类号:J524 |
| 基金项目:2011 年度教育部人文社会科学研究青年基金项目（11YJCZH138） |
|
| Regional Image Recognition System Construction Based on the Cultural Orientation |
|
REN Jun
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Zhengzhou Institute of Aeronautical Industry Management，Zhengzhou 450015，China
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| Abstract: |
| Through discussing the relationship between the culture and the regional image, it analyzed the cultural positioning of the meaning and to enhance the role of the regional image. It discussed the regional image recognition system of the construction principles and methods, regarding that the regional image recognition system should be in combined with regional culture characteristics, to visual image recognition as the foundation, combined with concept and behavior identity, through visible visual symbol, foreign communication area image. |
| Key words: cultural orientation regional image image recognition system |
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