| 摘要: |
| 分析了包装设计的功能作用在当今社会的重要性，论述了陶瓷产品包装逊色，就难以带来强烈的视觉冲击，影响产品的销售,进而分析了现代陶瓷与包装设计之间的不协调，会对产品的销售产生极大的影响。提出了从营销角度分析陶瓷产品的包装设计，明确包装的功能作用，把握包装设计的基本原则，设计出与产品相符的包装设计。 |
| 关键词: 陶瓷产品 包装设计 营销 |
| DOI： |
| 分类号:TB482 |
| 基金项目:河南省软科学研究项目（122400450367） |
|
| Analysis of Packaging Design of Ceramic Products from the Perspective of Marketing |
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DUAN Yong
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Zhengzhou University of Light Industry，Zhengzhou 450000，China
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| Abstract: |
| It analyzed the importance of functional role of packaging design in today's society, discussed ceramic products favorably on the packaging, which was difficult to produce a strong visual impact on product sales. Further it analyzed the design of modern ceramics and packaging mismatch between product sales would have a significant impact. From a marketing point of view, it put forward from marketing perspective analyzed the packaging design of ceramic products, cleared the functional role of packaging, grasped the basic principles of packaging, and designed the packaging design consistent with the product. |
| Key words: ceramic products packaging design marketing |
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