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| 探析网络广告中的设计要素 |
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石岩
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郑州大学，郑州450001
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| 摘要: |
| 分析网络广告作为一种综合性的艺术表现形式，在现代商业社会中，有着其独有的特点和鲜明的优势；进而从图形、文字、色彩、动画四个方面对网络广告进行了详细的论述。提出了网络广告作为一种新的媒体传播形式，必将会融入到人们日常生活的方方面面，并且优于其它传统广告形式，其重要地位和显著价值日显突出。 |
| 关键词: 网络广告 图形 文字 色彩 动画 |
| DOI： |
| 分类号:J524.3 |
| 基金项目: |
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| Exploring the Design Elements of Internet Advertisement |
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SHI Yan
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Zhengzhou University，Zhengzhou 450001，China
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| Abstract: |
| It analyzed internet advertisement as a kind of comprehensive art form in modern commercial society with its unique characteristics and distinct advantages. Then it discussed in detail the internet advertisement from the four aspects of graphics, text, color and animation. Also it presented as a new form of media the internet advertisement would definitely be integrated into all aspects of daily life, and was better than other traditional form of advertisement, its important status and significant value would become more and more prominent. |
| Key words: internet advertisement picture word color animation |
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