| 摘要: |
| 以网上购物日趋普遍为启示，分析了在网上商城的网站设计中，如何对商城风格进行定位分析，如何合理地对网上商城特有的视觉元素进行设计整合，达到吸引消费者的关注，以及促销的目的。分析了几个著名购物网站的设计风格，论述了网站中的分类列表、购物步骤图标、商品的促销广告以及商品预览图片的一些常用设计方法。 |
| 关键词: 网上商城 网站设计 商品 |
| DOI： |
| 分类号:J524.1 |
| 基金项目: |
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| Website Style Design of Online Store |
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YU Lu-lu
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Zhengzhou University，Zhengzhou 450001，China
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| Abstract: |
| Based on the inspiration that online shopping is becoming more and more common, it illustrated how to make positioning analysis on the styles of online stores when design the websites of online stores, and how to reasonably integrate unique visual elements that online stores possess, so as to attract the consumers’attention and achieve promotional goals. It analyzed the design styles of some famous shopping websites and discussed their category lists, shopping step icons, commercial advertisements, as well as some typically used design methods, .such as picture previews of commodities. |
| Key words: online store website design commodity |
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