| 摘要: |
| 分析了刘三姐这一人文元素的精神性、文化性和民族性，并结合桂林现有的旅游产品的发展情况，论述了刘三姐文化在桂林旅游产品设计中的价值。从提高旅游产品品质的角度出发，开发设计刘三姐形象特点旅游产品的可行性，提出了刘三姐文化作为桂林发展城市旅游产业的根基，在研发旅游产品中处于精神支柱地位。通过改良创新设计和现在较为流行的卡通化的手法，加强对周边产品进行延伸的合理性。 |
| 关键词: 旅游产品设计 刘三姐 卡通化 人文元素 |
| DOI： |
| 分类号:TB472 |
| 基金项目:广西师范大学广西人文社会科学发展研究中心项目（TD2011011）；广西教育厅科研项目（201106LX053） |
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| Research on the Effects of Third Sister Liu Culture' on Guilin Tourism Product Design |
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MU Rong-bing, DENG Yi-lin
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Guangxi Normal University，Guilin 541100，China
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| Abstract: |
| It analyzed the spirituality, cultural, nationality of Third Sister Liu′s human element, and combined with the development conditions of Guilin existing tourism products, discussed the value of Third Sister Liu cultural in the Guilin tourism product design, future analyzed the feasibility of Third Sister Liu′s characteristics′tourism products from the view of improving the quality of tourism products, proposed Third Sister Liu cultural as the basis of Guilin development urban tourism industry lay a kind of spiritual pillar position in tourism products research; then through improved innovative design and now popular cartoon approach to strengthen the reasonablenes of the extension forperipheral products. |
| Key words: tourism product design Third Sister Liu cartoon human element |
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