| 摘要: |
| 以设计创意激发为目的，研究隐喻的认知思维特点，结合符号的形式性和意义性，通过形式相似和意义相似构建产品设计创意的新方法，并提出一套具有操作性的设计流程，最后通过实际案例初步验证了理论研究的可行性。 |
| 关键词: 隐喻 符号 创意 方法 |
| DOI： |
| 分类号:TB472 |
| 基金项目:湖南省教育厅社科资助项目（200916000103001）；湖南省高等学校教学改革资助项目（湘教通（2009）221 号） |
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| A Creative Method of Product Design Based on Metaphor Thinking |
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YU Cong-gang1, ZHAO Jiang-hong2
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1.State Key Laboratory of Advanced Design and Manufacturing for Vehicle Body，Hunan University，Changsha 410082，China;2.Hunan University，Changsha 410082，China
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| Abstract: |
| Aim to design creativity, research on the characteristics of metaphor thinking, combined with the form and the meaning of symbols, building a new method of product design through the similarity between form and meaning, then it put forward a set of operable design process, finally verify the feasibility of the research through practical examples. |
| Key words: metaphor symbol creative method |
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