| 摘要: |
| 从打造与医院自身定位相吻合的视觉体系出发，对图形符号在医院视觉识别设计中的基本原则和方法，以及静、动态符号在设计中的运用进行了分析，从理论上论述了图形符号在医院视觉识别设计中的重要作用。并通过举例论证视知觉交互化中的“视-物态美感”和“知-精神体验”，以及民族文化元素、自然元素在图形符号中的展开运用，从而为医院视觉识别设计开拓新的思路，为进一步加强医患之间的沟通，满足人们多元化的视觉需求提供更有效的途径。 |
| 关键词: 符号 图形符号 医院视觉识别设计 原则与方法 |
| DOI： |
| 分类号:J524.4 |
| 基金项目: |
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| Analysis of Graphic Symbol in Hospital Visual Identity Design |
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YANG Ming-lang, WAN Zi-wei
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Nanchang University，Nanchang 330031，China
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| Abstract: |
| From forging a visual system which fit hospital position itself, it analyzed the principle, methods and characters of graphic symbols application, and static and static and dynamic symbol in design application, expounded the important role of graphic symbol in hospital visual identity design theoretically. And it made the analysis and research through illustration of visual andperception interaction of change "visual-state beauty" and "know-spirit experience", and the application of elements of national culture, natural elements in graphic symbol. Therefore, open up a new thought for hospital visual identity design. The use of this principle provide a more convenient way for that strengthen the communication between patient and doctor and thoroughly get rid of the publics′ poor knowledge of hospital tradition. |
| Key words: symbol graphic symbol hospital visual identity design principles and methods |
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