| 摘要: |
| 以产品设计中色彩设计针对产品造型的实际需要为启示，将色彩情感、色彩心理、配色原理等运用于产品色彩设计之中。主要分析了产品色彩设计艺术效果与消费者的感知存在一定的差异，论述了影响产品色彩设计和色彩选择的人因要素，在此基础上，提出了以轻便型电动代步工具的色彩设计为研究对象。 |
| 关键词: 人因要素 色彩设计 产品设计 色彩心理 |
| DOI： |
| 分类号:TB472 |
| 基金项目:陕西省自然基金项目（2011JM7005）；国家大学生创新实验基金；西安理工大学科技创新研究计划项目（117-210901） |
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| Study on Product Color Design Based on Human Factors |
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WANG Yi, CUI Man, LI Guang-yao
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Xi′an University of Technology，Xi′an 710054，China
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| Abstract: |
| Based on the revelation that color design is aimed at the actual need of product modeling, color emotions,color psychology and color theory are applied in product color design. This paper analyzes the differentiation between artistic effects of product color design and consumer perception. It mainly illustrates the human factors affecting color design and color selection. On this basis, it proposes taking color design of portable electric means of transport as an experimental subject. |
| Key words: human factors color design product design color psychology |
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