| 摘要: |
| 以上汽通用五菱品牌为载体，通过品牌认知调研和统计分析方法，研究汽车品牌造型风格的语义获取与表达。将造型风格划分为基于视觉的物理特征和基于认知的造型语义，提出品牌造型风格语义作为品牌风格形成的文本语法，品牌造型风格通过词语实现概念化、规范化。研究在基于统计的面向设计物语义抽取的基础上，通过文本分块和结构化的语义表征，获取和表征五菱品牌风格语义，并对五菱品牌风格及其造型意向的语义词进行聚类和语义解释，建立了五菱品牌语义词库。 |
| 关键词: 品牌风格语义 语义抽取 语义词 |
| DOI： |
| 分类号:TB472 |
| 基金项目:973 项目（2010CB328001） |
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| Research on Semantic Acquisition and Expression of Car Brand Styling |
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ZHAO Dan-hua1, HE Ren-ke12, TAN Hao2, LI Ran1
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1.State Key Laboratory of Advanced Design and Manufacturing for Auto-body，Hunan University，Changsha 410082，China;2.Hunan University，Changsha 410082，China
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| Abstract: |
| Taking SMGW as a carrier, through research into brand cognition and statistical methods, this paper studies the acquisition and expression of semantics in car brand styling. The style of a car can be divided into two parts: the visual-based features and cognition-based semantics. In the brand styling process, the semantics were regard as the grammar that gave the brand style the cognitive concepts and rules through words. By using the data statistics-based natural language processing method, the semantics of Wuling Brand style which are extracted from the user′s oral language are captured and represented, and the corresponding semantic lexicon which contain the semantic aggregations and the semantic explanations is established. |
| Key words: brand style semantic semantic extraction the semantic |
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