| 摘要: |
| 分析了电子商务模式下，包装在设计层面的创新发展，并以二维码技术为切入点，结合典型的商品包装案例，论述了电子商务语境下包装设计涵括实体包装和数字虚拟包装两部分内容，进而探讨了在这一语境下实现包装设计“零度化”的手段和途径。研究得出了实体包装的“零度化”设计与数字虚拟包装的有机整合，才是实现包装在电子商务过程中经济效益与环境责任的最佳方式。 |
| 关键词: 零包装 二维码 虚拟数字包装 绿色物流包装 |
| DOI： |
| 分类号:TB482 |
| 基金项目:2012 年湖南省教育厅青年项目（12B033）；2012 年湖南省哲学社会科学基金项目（12YBA110） |
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| Exploration of E-commerce Zero-waste Packaging Design Based on Twodimensional Bar Code Technology |
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KE Sheng-hai
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Hunan University of Technology，Zhuzhou 412008，China
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| Abstract: |
| The article analyzes the innovation of packaging design in the mode of e-commerce. Using two-dimensional bar code technology as a main method and combining typical packaging cases, it illustrates that in the context of e-commerce, packaging design contains substantial packaging and virtual digital packaging. And it further explores, in this context, the means and methods of zero-waste packaging. The research draws the conclusion that the integration of zero-waste substantial packaging into virtual digital packaging is the best way for packaging to achieve economic benefits and environmental responsibility in the process of e-commerce. |
| Key words: zero-waste packaging two-dimensional bar cod virtual digital packaging environmentally-friendly logistics packaging |
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