| 摘要: |
| 介绍了汉字异化的含义及汉字异化在标志设计中运用的重要性，并结合汉字异化的标志设计作品，分别从别具匠心的造型结构、鲜明准确的图形语言、情感化的形意相融3 个方面论述了汉字在标志设计中的异化特征。研究表明了标志设计中汉字异化作为一种特殊的形式和图形语言所彰显出的独特的艺术表现力和视觉感染力，同时汉字异化也是丰富现代标志设计中文化内涵的首要的视觉表达手段。 |
| 关键词: 汉字 异化 标志设计 |
| DOI： |
| 分类号:J524.4 |
| 基金项目: |
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| Analysis of the Application of Chinese Characters Alienation in the Logo Design |
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ZHANG Chun-cai
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Huanghe S＆T College，Zhengzhou 450006，China
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| Abstract: |
| It introduced the meaning of the alienation of Chinese characters and its importance of use in the field of logo design, combined with some Chinese characters alienation logo design works, itdiscussed Chinese characters logo design in the dissimilation feature from 3 aspects including the ingenuity structure; vivid and accurate graphic language and emotional Integration of resources. Research showed that the logo design to Chinese characters alienation as a kind of special form and graphic language reflected the unique artistic expression and visual appeal,and the important means of visual expression.enriching the cultural connotation in the modern logo design. |
| Key words: Chinese characters alienation logo design |
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