| 摘要: |
| 以宜家产品包装设计成功的核心要素为启示，结合宜家产品包装设计的实例，分析了设计之前调查项目的确定与市场调查的实施方法，并分析了详尽的调查研究与严格的成本控制在包装设计中的作用。在此基础上，总结出其易于识别、易于陈列展示、自助式DIY 与细节体现品位的特点，并提出在包装整体风格的构建过程中，完善的功能组合及文字是包装风格的信息载体，材质是包装风格的标识载体，色彩是包装风格的格调载体。 |
| 关键词: 宜家产品包装 核心要素 成本控制 DIY |
| DOI： |
| 分类号:TB482 |
| 基金项目:江苏高校哲学社会科学重点研究基地重大项目（2012JDXM013） |
|
| Discussion on Central Elements of IKEA Product′s Packaging Design |
|
WANG An-xia1, WEI Xu2
|
|
1.Product Creativity and Design Culture Research Center of Jiangnan University，College of Design of Jiangnan University，Wuxi 214122，China;2.Taihu University of Wuxi，Wuxi 214064，China
|
| Abstract: |
| Based on the key elements of IKEA packaging design, it analyzed the selection of survey items and survey methods, and the importance of particular investigation and strict cost control through case studies of IKEA packaging design, summarized the easy-recognition, easy-show, DIY and detail-orientation as main characters of IKEA packaging design. It put forward that, good function combination and scripts were information carriers, materials were logo carriers and colors were style carriers in construction of consistent design style. |
| Key words: IKEA product′s packaging key elements cost control do it yourself |
渝公网安备 50010702501716号