| 摘要: |
| 以性别差异影响消费行为为启示，分析了两性在各层面的差异以及消费者需求对设计走向的影响，论述了性别差异化设计对企业提升自身竞争力的重要帮助。在此基础上，对性别差异化包装设计在今后的发展方向加以展望，并提出性别差异化包装设计要素，以期为今后的性别差异化包装设计提供一定的参考和帮助。 |
| 关键词: 包装设计 性别差异化 企业竞争力 设计要素 |
| DOI： |
| 分类号:TB482 |
| 基金项目:陕西省科学技术研究发展计划项目资助（2010K08-12）；陕西科技大学自然科学基金项目资助（ZX10-39）；陕西科技大学研究生创新基金资助 |
|
| Gender Differentiation Packaging Design in Modern Life |
|
HU Zhi-gang, MA Yu-fei
|
|
Shaanxi University of Science & Technology，Xi′an 710021，China
|
| Abstract: |
| Inspired by the gender differentiation affecting consumer behavior, it analyzed gender differences in different aspects as well as the effects of consumer demand on the design direction, and discussed the important help to enhance enterprises′competitiveness by gender differences packaging design. On this basis, it not only have an outlook to the future development direction of gender differences in packaging design, but also put forward the elements of gender differences packaging design in order to provide future reference and help of it. |
| Key words: packaging design gender differentiation enterprise competitiveness design elements |
渝公网安备 50010702501716号