| 摘要: |
| 分析了广告设计在现代市场经济流通环节中的独特作用，并指出图形语言是现代平面广告信息的主要载体。论述了想象思维的特点以及现代广告设计进行图形表现的意义，在此基础上，提出了现代广告设计中图形语言的想象性元素特征的几种表现形式。 |
| 关键词: 现代广告 图形语言 想象 元素 |
| DOI： |
| 分类号:J510 |
| 基金项目:江西省2011 年高校人文社会科学研究课题（YS1127） |
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| Expression of the Elements Features of Graphic Language Imaginary in the Modern Advertising Design |
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LIU Hua-di
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Nanchang Hangkong University，Nanchang 330063，China
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| Abstract: |
| It analyzed special functions of advertising design in the modern market economy, and pointed out that graphic language was the main carrier of modern advertising information. It discussed the imaginary thinking characteristic as well as graphic presentation of meaning in modern advertising design. On this basis, it specifically proposed several forms about imaginary element features of graphic language. |
| Key words: modern advertising graphic language imagine elements |
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