| 摘要: |
| 分析了当代平面设计的视觉特征，指出了平面设计的信息是由显性信息和隐性信息共同构成，并且在传递色彩信息的文化和情感内涵方面，隐性色彩信息具有显性色彩信息不可比拟的优势。在此基础上，分析了隐性色彩信息的特性、表现和传达方式，以及它在当代平面设计中的价值。 |
| 关键词: 当代平面设计 显性 隐性 色彩信息 价值 |
| DOI： |
| 分类号:J513 |
| 基金项目:江南大学产品创意与设计文化研究中心专项研究资助项目；江苏高校哲学社会科学重点研究基地重大项目（2012JDXM013） |
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| An Exploration on the Value of Implicit Color Information in Contemporary Graphic Design |
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ZHU Hua1,2, ZHANG Xin1,2
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1.Centre for Product Design and Culture，Jiangnan University，Wuxi 214122，China;2.School of Design，Jiangnan University，Wuxi 214122，China
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| Abstract: |
| It analyzed the visual characteristics of contemporary graphic design. It generally pointed out that any graphic design work was a complex form made of both explicit information and implicit information. Compared to explicit color information, implicit color information had the incomparable advantage when it tried to convey culture and emotional connotation. It also analyzed the features, performance and means of communication about implicit color information in graphic design. It made a exploration and study on the value of implicit color information in contemporary graphic. |
| Key words: contemporary graphic design explicit implicit color information value |
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