| 摘要: |
| 从机会成本的视角阐述了持续设计的内涵。通过对几个典型设计案例的剖析，揭示了当下可持续设计认识上的几个误区,指出可持续设计必须突破单一的从技术上寻找解决生态危机的思维方式。论述了社会的健康发展必须依赖完善的可持续系统的建构，并在此基础上提出了借鉴东方传统设计智慧，以及建立可持续消费观念等系列重要举措。 |
| 关键词: 可持续设计 机会成本 整体效益 |
| DOI： |
| 分类号:TB472 |
| 基金项目:教育部人文社科项目（10YJC760021） |
|
| Opportunity Cost and Sustainable Design |
|
GONG Hao-qin
|
|
Beihang University，Beijing 100191，China
|
| Abstract: |
| It explored the connotation of sustainable design from the view of opportunity cost. It analyzed typical design cases, revealed the current misunderstandings of sustainable design recognition, pointed out that the only mode of thinking of seeking technical ways to tackle the ecological crisis must be broken through, and stated that the sustainable development of society ought to depend on well-run sustainable systems. Based on the above arguments, it gave advices that traditional oriental design wisdom should merit our attention and that building sustainable consuming ideas is able to raise the benefits. |
| Key words: sustainable design opportunity cost overall benefit |
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