| 摘要: |
| 分析了品牌服装包装设计和色彩运用的关系，即色彩不仅能够加强服装包装所具有的视觉效果，还能够传达产品的特点和品牌的相关信息。在此基础上，阐述了色彩在品牌服装包装设计中的作用，包括通过包装色彩传达产品信息，通过包装色彩突出品牌差异性，包装色彩对服装性别的认知，包装色彩的商品定价分档功能。 |
| 关键词: 色彩 品牌服装 包装设计 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| The Role of Color in Brand Clothing Packaging Design |
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LI Bao-hua1, WU Qing-qing2
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1.Gongqing College of Nanchang University，Jiujiang 332020，China;2.Xunyang Attached Middle School of Jiujiang University，Jiujiang 332020，China
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| Abstract: |
| It analyzed the relationship between brand clothing packaging design and use of color, that color can not only strengthen clothing packaging with visual effects, and also be able to convey the information of the features of the product and the brand. On this basis, it elaborated the role of color in the brand clothing packaging design, including convey product information through the packaging colors, highlighting the brand differences through packaging color,packaging color on garment gender cognition, packaging color commodity pricing grading function. |
| Key words: color brand clothing packaging design |
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