| 摘要: |
| 分析了创意产业大发展有利于包装设计层次的提高，进而从创意产品与消费者等方面，论述了包装设计如何适应创意产业大发展的需求，并阐述了包装设计行业要注意规避创意产业中的隐患带来的风险。在此基础上，提出了包装设计行业也要逐步从量的扩张阶段转向质的提升阶段。 |
| 关键词: 创意产业 文化创意 包装设计 设计师 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Packaging Design under the Background of Creative Industry Development |
|
HUANG Wei
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Shanghai Business School，Shanghai 200235，China
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| Abstract: |
| It analyzed the creative industry development was helpful for improving the levels of packaging design. Then from the aspects of creative products and consumers etc, it discussed the packaging design how to adapt to the demand of the development of creative industry. It elaborated the packaging design industry should pay attention to avoid the creative industry in the hidden risks. It also put forward packaging design industry will gradually transfer from the quantity expansion phase to qualitative promotion phase. |
| Key words: creative industry culture creativity packaging design designer |
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