| 摘要: |
| 分析了提升商业展示设计的形式美是设计意识转化为审美形态的必要途径，是展示内容与展示形式达到高度统一的载体。结合现代商业展示设计实例，论述了商业展示设计中的色彩、形状、材料这3 个形式美的要素及其设计要点，在此基础上，提出了设计师要保证商业展示设计的质量、品位、艺术性，就必须按照形式美的规律去创造美，以满足观众的时代审美。 |
| 关键词: 商业展示设计 形式美 色彩 形状 材料 |
| DOI： |
| 分类号:J525.2 |
| 基金项目: |
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| On the Elements of Formal Beauty in Commercial Exhibition Design |
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YANG Zi-qi
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Art Institute of Huzhou Teachers College，Huzhou 313000，China
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| Abstract: |
| It analyzed that promoting the form beauty of business exhibition design was the necessary way to make design awareness into aesthetic forms, showing the content and presence to achieve highly unified carrier. Combined with modern commercial exhibition design, it addressed the elements and design features of color, shape, materials of formal beauty in commercial display design. On this basis, it proposed the designers should ensure the quality of commercial exhibition design, taste, artistry, must be in accordance with the formal beauty, to meet the time aesthetic of audiences. |
| Key words: commercial exhibition design beauty of form color shape materials |
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