| 摘要: |
| 以数字媒体艺术美学为启示，分析了体验美学、二维码广告体验美学的概念和特征，以及二维码广告体验美学的价值。论述了体验情境产生的方式和表现形式，在此基础上提出了二维码广告设计的体验美，探讨了如何营造二维广告的审美体验，设计出具有审美体验的广告。揭示了二维码广告体验美学不仅可以丰富人的精神生活，表现品牌的艺术价值，还可提升广告的吸引力，推动品牌的成长。 |
| 关键词: 二维码广告 审美 体验 |
| DOI： |
| 分类号:J524.3 |
| 基金项目:教育部人文社会科学研究项目（10YFC760008） |
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| Aesthetic Experience in Two-dimensional Code Advertising Design |
|
XIA Hai-bin
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East China Jiaotong University，Nanchang 30013，China
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| Abstract: |
| Inspired by the art aesthetic of digital media, it analyzed the concepts, features and value of the experience aesthetics in the two-dimensional code advertising design. According to the methods and forms of the situation of the experience, it explored how to create an aesthetic experience in the two-dimensional code advertising design, to design a advertisement full of taste of the experience. To make the aesthetic experience of two-dimensional code advertising not only enrich people′s spiritual life and performance the brand value of art, but also the interactive experience can improve the attractiveness of advertising ,and also enhance the brand growth. |
| Key words: two-dimensional code advertising aesthetic experience |
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