| 摘要: |
| 对依云瓶装水的包装设计历程进行了梳理，分析了依云打造品牌的包装策略。在此基础上通过对依云限量版纪念瓶设计的分析和探讨，提出了依云打造品牌包装设计的关键点：坚持品牌策略指导下的包装设计理念，以创意为桥，架设品牌与艺术、时尚之间的联系，建立专属于自己的品牌个性；坚持包装人性化设计的理念。 |
| 关键词: 包装设计 品牌 艺术 人性化 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Analysis of the Design Beauty of Evian Bottled Water Packaging |
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CHEN Ying-yan
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Wuhan Polytechnic University，Wuhan 430023，China
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| Abstract: |
| It summarized the packaging design process of Evian bottled water and analyzed the packaging strategy of Evian brand. Based on these, it gave analysis and discussion about the limited edition commemorative bottles of Evian design, proposed the key points of Evian brand packaging design: one is to adhere to the brand strategy under the guidance of packaging design, make originality as the bridge, set up link between brand, art and fashion, establish own brand personality; two is to insist on the concept of human design packaging. |
| Key words: packaging design brand art humanistic |
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