| 摘要: |
| 分析了平面广告在互动性设计上利用媒介特性的可能性，并结合多个典型案例中媒介在互动性设计上的创新应用，论述了媒介特性在感官和技术上能借鉴的多个方面，进而分析了运用感官特性中肌理与气味、技术特性中特殊印刷与特殊材质进行平面广告互动性设计的可行性，提出了互动中可应用的媒介特性必须合理，符合受众的互动体验并以此大力拓展媒介平台，发掘更多具备科技水平的媒介特性融合到平面广告的互动性设计中来。 |
| 关键词: 平面广告 互动设计 媒体 特性 |
| DOI： |
| 分类号:J524.3 |
| 基金项目: |
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| Concerning the Application and Innovative of Interactive Plane Advertisement on the Media Characterisctics |
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ZHOU Ya-qin
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Tianjin University of Technology，Tianjin 300191，China
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| Abstract: |
| It analyzed the plane advertisement in interactive design on the use of the characteristics of the medium 's possibilities, combined with the more typical case of media in the interaction design innovation application, discussed the characteristics of the media in the sensory and technology to draw lessons from many aspects, and then analyzed the application of sensory features of texture and smell, technical characteristics special printing and special materials for graphic interactive design feasibility, presented in an interactive application characteristics of the media must be reasonable, in line with audience interactive experience and to vigorously expand media platform, to explore more with the level of science and technology of medium characteristic fused to the plane advertisement interactive design in. |
| Key words: plane advertisement interaction design media characteristics |
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