| 摘要: |
| 论述了标志设计的概念。通过对标志设计特点的分析，论述了标志设计中的视觉影响因素，即图形、文字、色彩等。并分别从图形、文字、色彩3 方面视觉因素阐述其在标志设计中的表达方式。指出了在标志设计中选择视觉因素，一定要充分结合企业产品的个性特征，进行深入的调查了解后，再做出选择，使得标志的效果能够更加鲜明，完美地表达出产品的特性和内涵。 |
| 关键词: 标志 视觉表达 艺术设计 |
| DOI： |
| 分类号:J524.4 |
| 基金项目: |
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| Research on Visual Factors of Logo Design |
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WANG Lan-zhen
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Huanghe Science and Technology College，Zhengzhou 450000，China
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| Abstract: |
| It discussed the logo design concept. Based on the analysis of the characteristics of logo design, it discussed the visual impact of the factors in the logo design that graphics, text, color, Etc. And it elaborated the expression way of visual factors in logo design from graphics, text, color. That the selection of visual factors in logo design, must be fully integrated with the personality characteristics of enterprise products, thorough investigation and understanding, then make a choice, makes the logo effect can be more clear, perfect expression of the product characteristics and connotation. |
| Key words: logo visual expression art design |
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