| 摘要: |
| 以“品牌文化”为启示，分析了可乐品牌文化与设计美学的关系，论述了设计美学对产品市场价值开发的作用。在此基础上，通过阐释可乐产品的文化背景，了解了受审美文化影响的产品设计。并通过对两家主流可乐公司的可乐产品视觉传达设计进行剖析，提出了其文化内涵对产品设计发展的重要作用。 |
| 关键词: 可乐 审美价值 文化内涵 产品市场价值 |
| DOI： |
| 分类号:J524.1 |
| 基金项目:中文基金项目 |
|
| Research on Cola Brand Culture and the Aesthetic Value of Design |
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WANG Bing-di, LI Xin-yao
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Harbin Engineering University，Harbin 150001，China
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| Abstract: |
| Inspired by the "brand culture", it analyzed the relationship between the cola brand culture and the art of design, and discussed the function of design aesthetic to the product marketing value. On that basis, it illustrated the culture background of the "Cola" and understood the product design influenced by aesthetic culture. Later，it made the dissection on the design of Visual Communication of the two chief "Cola" companies to put forward that the cultural intension played a significant role in the development of design of the product. |
| Key words: cola aesthetic value cultural connotation product market value |
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