| 摘要: |
| 分析了网页的特点和优势。提出了将视觉传达原理运用在网页媒介中，能形成强大的视觉穿透力，提升网页的视觉效果。在此基础上，论述了网页设计中视觉穿透力的构建方法，从而促进了新的表现形式和设计形态的发展，使设计理念、流程和实践方法方面都发生了变革。 |
| 关键词: 网页设计 视觉传达 穿透力 视觉构建 |
| DOI： |
| 分类号:J524.1： |
| 基金项目: |
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| Webpage Media Design Based on the Theory of Visual Communication |
|
LI Yuan-lin
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Hunan International Economics University，Changsha 410205，China
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| Abstract: |
| It analyzed the characteristics and advantages of webpage, put forward the theory of visual communication used in the webpage media, which can create a strong visual penetration and enhance the visual effects of the webpage.On this basis, it discussed the construction method of visual penetration in the webpage design, so as to promote the development of new form of expression and the design pattern, to make design concepts, processes and practices changed. |
| Key words: webpage design visual communication penetration visual construction |
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