| 摘要: |
| 基于近代《申报》广告画面营造的特殊性，运用美术学研究方法论述在特殊历史境遇中近代上海《申报》广告中画面营造的多元化视觉特性。在此基础上，提出近代《申报》广告中画面营造所显现的特殊价值内涵及文化逻辑。揭示出近代上海城市的多元文化语境，对构建近代《申报》广告图画的画面营造所起到的至关重要性的作用。 |
| 关键词: 《申报》 广告 画面营造 多元化 |
| DOI： |
| 分类号:J524.3 |
| 基金项目: |
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| Diversification Color in Modern "Shanghai Journal" Advertising |
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YANG Chen
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Art Design and Architecture School of Liaoning University of Technology，Jinzhou 121001，China
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| Abstract: |
| Based on the particularity buliding by modern Shanghai Journal the advertisement picture, the use of art research methodology is discussed in particular historical circumstances in modern Shanghai Journal advertisement picture to create a plurality of visual characteristics. On this foundation, it put forward the Shanghai Journal advertisement picture to create a show special value connotation and the cultural logic. It revealed the multicultural contexts in modern Shanghai city which played the vital important role for the construction of modern Shanghai Journal the advertisement picture. |
| Key words: Shanghai Journal advertising building by picture diversification |
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