| 摘要: |
| 以贵州黔西北威宁一带“撮泰吉”傩戏面具视觉艺术符号为研究的出发点，分析了该视觉符号构成元素的特点及其深蕴的文化艺术内涵。进而以傩面具在威宁特色“苦荞酥”食品包装设计中的应用为例，论述了将贵州非物质文化艺术遗产——“撮泰吉”傩戏面具视觉符号元素与当地特色产品包装设计的有机结合与巧妙运用，使新时代的包装载体让这个面临濒灭的古老文化赋予了新的艺术生命力；同时，能使产品包装信息的传达更准确、更具民族化和典型性；也为传统文化艺术在当今社会环境下向着多元化趋势发展提出了新的途径与方向。 |
| 关键词: 傩面具 造型 形成 艺术特性 |
| DOI： |
| 分类号:TB482 |
| 基金项目:2012年度国家教育部人文社会科学基金项目（12YJC760130）；2010年贵州大学人文社科校级青年项目（GDWQ2010046） |
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| Research on the Special Effects of "Summarized Taj" Mask in the Packaging |
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ZHANG Chao1, ZHU Xiao-jun1, XU Ren-ping2
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1.GuizhouUniversity，Guiyang 550003，China;2.Kunming University of Science and Technology，Kunming 650093，China
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| Abstract: |
| Starting from the visual art symbols of "Summarized Taj" Nuo masks in the Northwest of Guizhou Weining,it analyzed the characteristics and cultural artistic connotation of the visual elements. Taking the application of Nuo masks in the "Buckwheat crisp" packaging design with Weining characteristic for example, it discussed the Guizhou intangible cultural and artistic heritage-"Summarized the Taj" Nuo masks visual symbol elements combined with the product packaging design with local characteristics which gave a new vitality of the arts. At the same time, the delivery of information to make product packaging was more accurate, more nationalization and typical. For traditional arts and culture in today′s social environment, it proposed a new way and direction of development toward diversification trend. |
| Key words: Nuo masks modeling form artistic characteristics |
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