| 摘要: |
| 针对吉祥物从传统至现代在设计特征方面的演变进行了研究和论述。提出现代设计领域的吉祥物和传统吉祥物在艺术表现形态上都是经过提炼、加工的具有隐喻和象征意义的审美形象，但它们在设计目的、功能、艺术特征等方面有一定区别。通过对现代吉祥物与传统吉祥物的比较，从设计目的、美学特征、艺术风格、生成途径、科技特征、经济特征、法律特征等方面进行了剖析，总结论述了吉祥物各方面特征的变化。 |
| 关键词: 吉祥物设计 传统吉祥物 现代吉祥物 设计特征 |
| DOI： |
| 分类号:J524.1 |
| 基金项目: |
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| The Comparision of the Design Features between Modern and Traditional Mascot |
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YIN Yan-min
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College of Arts and Crafts，Kaifeng University，Kaifeng 475004，China
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| Abstract: |
| According to the systematic research and discussion on the evolution of mascot design features from traditonal to the modern ones. Although both the traditional and the modern mascot design are symbolic and aesthetic which have been extracted and refined, they are different in design purposes, fuctions and artistic features. It compared the modern mascots with the traditional ones, analyzed the their designing purposes, artistic features, generating ways, as well as the technological, economic and legal characteristics, and summerized the changes in all aspects of mascot design. |
| Key words: mascot design traditional mascot modern mascot design features |
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