| 摘要: |
| 首先提出了在包装设计的过程中必须考虑到社会审美观对包装设计的影响。并从传统审美观、生态审美观、实用主义审美观、后现代主义社会审美观4 个方面分析了社会审美观的审美特点，以及它们各自在包装设计中的运用情况。指出社会审美观在包装设计中的运用，能让商品包装设计更加接近目标受众。 |
| 关键词: 社会审美观 包装设计 传统审美观 生态审美观 实用主义审美观 后现代主义社会审美观 |
| DOI： |
| 分类号:J524.2 |
| 基金项目: |
|
| Application of the Social Aesthetic in Packaging Design |
|
LI He-chang
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|
Zhengzhou University of Light Industry，Zhengzhou 450002，China
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| Abstract: |
| Firstly the influence of social aesthetics of packaging design must be considered in the packaging design process. It analyzed the aesthetic characteristics of the social aesthetic and the application in packaging design from four aspects of the traditional aesthetics, ecological aesthetics, pragmatist aesthetics and postmodern social aesthetics. It pointed out that the social aesthetics application in packaging design could make commodity packaging design is more close to the target audience. |
| Key words: social aesthetics packaging design traditional aesthetics ecological aesthetics pragmatist aesthetics postmodern social aesthetics |
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