| 摘要: |
| 以智能手机为研究原型并针对移动互联网的特性，分析了移动互联网产品开发的方法，并结合实际案例，论述了制定清晰的产品策略需从原因、市场、利润和竞争者4 个方面着手，层层推进产品目标，强调新型用户体验设计方法与步骤对移动互联网产品成功的重要内容，并提出产品拥有良好的产品策略和优秀的体验设计是影响产品生命周期的决定因素。 |
| 关键词: 智能手机 互联网 移动 产品策略 设计 |
| DOI： |
| 分类号:TB472 |
| 基金项目: |
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| Research on the Product Strategy and Design for Mobile Internet Based on Smart Phone |
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YANG Huan1, CHEN Xing-hai2
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1.Wuhan University of Technology，Wuhan 430070，China;2.Zhejiang University of Technology，Hangzhou 310023，China
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| Abstract: |
| Based on smart phones and according to the characteristics of the mobile internet, it analyzed the development way and method of mobile internet product and discussed the clear product strategy need to think about the four aspects: reason, market, profits and competitors for promoting products target by the actual cases. It also analyzed new methods and steps of UED are the important content for the success of the mobile Internet, proposed whether the product had a good product strategy and good experience design is the decision factors of the product life cycle. |
| Key words: smart phones internet mobile product strategy design |
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