| 摘要: |
| 分析了分形几何的构成美学与包装设计的内在共通联系，通过解析分形的迭代共生排列、自相似特征、嵌套原理的秩序组合等规律，寻找包装结构中的排列堆码、降低产品的中转成本等要素的现实指导价值，在探索礼品包装图形组合序列的美学依据同时，关照包装装潢元素的渐变推移所形成的视觉审美注视，从而进一步推论分形结构与包装的设计联动，能够引导消费者的审美倾向，获取视觉关注赢得市场。 |
| 关键词: 分形结构 行列对称 嵌套排列 数理内涵 形态衍生 |
| DOI： |
| 分类号:TB472 |
| 基金项目:上海数字印刷在线集成管理与服务平台的构建（09220502700）中文基金项目 |
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| Interpretation of the Fractal Structure Creativity in Contemporary Packaging Design |
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XIONG Cheng-xia
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University of Shanghai for Science & Technology，Shanghai 200093，China
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| Abstract: |
| It analyzed the inner relationship between the composition aesthetic and packaging design of fractal geometry, through the analysis of fractal iteration symbiotic arrangement, self-similarity, nested combination, the order of law principles，looking for the practical guidance value for arrangement stacking in packaging structure and reducing product cost. Meanwhile it explored the aesthetic basis of packaging for graphic combination sequence, caring for decoration elements of the gradient formed over the visual aesthetic attention，and further inferred the fractal structure and design of packaging and decoration elements of the linkage，to guide the consumer′s aesthetic tendencies and win the market. |
| Key words: fractal structure ranks of the symmetry nested arrangement mathematical content form of derivative |
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