| 摘要: |
| 以麦克卢汉的媒介即是讯息为启示， 分析了进行标志设计时运用的3种主要媒介— —文字、 图形和色彩， 论述了它们均能独立表意且各具优长， 在此基础上， 提出了设计师应尽量发挥各媒介的优势， 同时应防止其意义自足产生的信息冗繁或整体结构上的不足， 并用其他媒介进行限制或补充， 以实现对标志意义完整而准确的传达。 |
| 关键词: 标志 文字 图形 色彩 补充性 |
| DOI： |
| 分类号:J524.4 |
| 基金项目:西华大学重点科研基金项目 （ZW1123109） |
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| The Inter-media Complement in Logo Designing |
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QU Bo1, LI Zhao-xia2
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1.Xihua University， Chengdu 610039， China;2.Henan University of Techology， Zhengzhou 450001， China
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| Abstract: |
| Taking that McLuhan’ s the media is the message as inspiration, it analyzed three main media: text, graphics and color used in logo designing, discussed they all could express significance independently and each has advantages. On this foundation, it put forward that the designer should exploit the advantages of each media to the full, and meanwhile prevent the information affluent or structure insufficient generated by self-contained significance of it. It should use the other media to restrain or supply and then communicate logo’ s complete and accurate information. |
| Key words: logo text graphics color complement |
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