| 摘要: |
| 分析了贵州特色旅游商品包装存在着缺乏地域特色、 文化传承、 品牌优势等系列问题。从包装形体造型结构、 图形图案、 色彩运用方面， 论述了贵州旅游商品包装设计应赋予地方特色， 传承乡土文化， 彰显本土民族风情， 在此基础上， 探索了如何设计具有贵州民族特色的旅游商品包装， 以此传播贵州民族文化， 推动贵州旅游商品的发展，提升传统民族旅游产业。 |
| 关键词: 旅游产品 地域特色 乡土文化 民俗文化 包装 |
| DOI： |
| 分类号:J524.2 |
| 基金项目:省教育厅人文社科青年项目 （11QN021） |
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| Analyzing Tourism Commodity Packaging Design of Guizhou Based on Regional Culture |
|
NIE Sen
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Guizhou Normal College， Guizhou 550018， China
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| Abstract: |
| It analyzed the Guizhou tourism commodity packaging lack of regional characteristics, cultural heritage and brand advantages. From the aspects of modeling structure, graphic pattern and color application of packaging, it discussed the packaging design of Guizhou tourism commodity should be with local characteristics, inherit folk culture and show local national customs. Based on those, it explored how to design tourism commodity packaging with Guizhou national characteristics, broadcast Guizhou national culture, promote the development of Cuizhou tourism commodity and the traditional national tourism industry. |
| Key words: tourism products regional characteristics rural culture folk culture packaging |
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