动物形象与商业招贴设计

陈志莹; 郎立格

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动物形象与商业招贴设计
陈志莹, 郎立格
天津理工大学，天津300191

摘要:

阐述了动物形象在商业广告设计中的表现形态，并从动物形象以及趣味性表现手法入手，对其在商业招贴设计中的独特功能及价值进行了论述。指出恰当地运用动物形象，能更具趣味性地传达商品信息，达到出奇制胜的效果。

关键词: 动物形象广告商业招贴趣味性

DOI：

分类号:J524.3

基金项目:

The Animal Images and Commercial Poster Design

CHEN Zhi-ying, LANG Li-ge

Tianjin University of Technology，Tianjin 300191，China

Abstract:

It elaborated the expression of animal images in commercial poster design. Starting from the expression technique of animal images and interests, it discussed the unique function and value in commercial poster design and pointed out that the appropriate use of animal images could be more interesting to convey business information, thus to make the best effects.

Key words: animal images advertising commercial poster interests