| 摘要: |
| 分析了在感官世界中，包装色彩所具有的融合听觉、味觉、嗅觉和触觉等多种情感的视觉语言信息传达功能。论述了如何从多角度、多方位去寻找与感官情感相匹配的色彩语言，将丰富的色彩经验和色听、色味、色嗅、色触等方面信息融合。由此拓宽包装色彩的视觉设计内涵，引起受众感官上的共鸣，进而诱发情感的联动，影响购买心理动机，促成消费的行为。 |
| 关键词: 包装色彩 感官情感 色彩语言 |
| DOI： |
| 分类号:J524.2；J513 |
| 基金项目: |
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| Application Study on the Sensory-feeling Expression of Packaging Color |
|
HAN Hong-you
|
|
Xuchang University，Xuchang 461000，China
|
| Abstract: |
| In the colorful sensory world, packaging color has hearing sense, tasting sense, smelling sense and tactile sense to deliver strong visual-language information. It discussed how to from different angles and directions to seek for the color language matched with our sense and feeling in order to combine the rich color experience with hearing, tasting,smelling and touching. Correspondingly, it extended the connotation of visual design for packaging color, aroused people′s resonance, affected people′s buying motivation, and promoted the consumption behavior. |
| Key words: packaging color sensory feeling color language |
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