| 摘要: |
| 以南昌市化妆品消费市场为例，对消费者进行了随机抽样调查，分析了化妆品包装设计中色彩与消费者年龄段、性别、消费市场所具有的地域文化、品牌自身文化之间的关系。并针对调查结果对化妆品包装色彩设计提出一些设计建议。最后阐释了色彩在化妆品包装设计中正确的运用能刺激引导消费、塑造品牌、给企业创造更多的价值。 |
| 关键词: 化妆品 包装 品牌 色彩 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| The Application of Colors in the Packaging of Cosmetics |
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ZHANG Zhi-hua1, JIANG Pan-pan1, AO Xiang2, HUANG Ting1
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1.Nanchang University，Nanchang 330031，China;2.Southeast University，Nanjing 210000，China
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| Abstract: |
| Based on the Nanchang cosmetics consumer market as an example, it used the random sampling investigation to analyze the relationship between cosmetics packaging design color and consumers' age, sex, regional culture of the consumption market, the brand's own culture. According to the results of the survey on cosmetics packaging color design,it put forward some design suggestions, and then illustrated correct designing of the color in cosmetics packaging which can stimulate the consumption, shape brand and create more value for the enterprise. |
| Key words: cosmetics packaging brand color |
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