从数码产品看工业设计的视觉建构特性

鲍懿喜

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从数码产品看工业设计的视觉建构特性
鲍懿喜^1,2
1.华东师范大学，上海200062;2.江南大学，无锡214122

摘要:

以数码产品为分析视角，分别从自然层面、习惯层面和关系层面论述了工业设计进行视觉建构的方法与特性，并进一步指出工业设计的视觉建构在自然层面以形成外观审美为主，在习惯层面以形成界面的亲和、有趣、直观为主，在深层层面以形成人对物的全新视觉体验为主，从而阐明工业设计在提升视觉审美、有效传递数字信息和建立人与数码产品的情感联系方面的价值与意义。

关键词: 数码产品数字化工业设计视觉建构

DOI：

分类号:TB472

基金项目:教育部人文社会科学研究项目（09YJCZH056）；江南大学自主科研计划项目（JUSRP211A67）

The Visual Construction Characteristics of Industrial Design in Digital Products

BAO Yi-xi^1,2

1.East China Normal University，Shanghai 200062，China;2.Jiangnan University，Wuxi 214122，China

Abstract:

With the example of digital products, it analyzed the methods and characteristics of industrial design′s visual construction from perspectives of surface layer, habit layer, as well as relationship layer. It further demonstrated that from the perspective of surface, visual construction of industrial design mainly focus on the appearance of aesthetic; from the perspective of habit, mainly the friendly, interesting and direct interface; from a deeper level, mainly the brand-new visual experience human obtained from objects, thus explaining the value of industrial design in respect of visual aesthetic improvement, efficient delivery of digital information and also emotional connections between human and digital products.

Key words: digital product digitalization industrial design visual construction