| 摘要: |
| 分析了当下企业换标现象的主要原因，论述了标志设计内涵发展趋势，时尚化设计语言的开发、本土化设计语言的传承、生态化概念的视觉表现3个方面。在此基础上，提出了标志的创意造型发展趋势，并深入分析字母型标志设计、多维空间型标志设计、多元创意型标志设计，从而推动当下企业换标的潮流和标志设计的多元化发展趋势。 |
| 关键词: 换标 标志设计 新媒体 趋势 |
| DOI： |
| 分类号:J524.3 |
| 基金项目:浙江省教育厅一般项目（Y201122453） |
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| Development Trend of the Logo Design from the Current Logo Substitution Phenomenon |
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LIANG Wei
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Ningbo Dahongying University，Ningbo 315175，China
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| Abstract: |
| It analyzed the main causes of logo substitution phenomenon in enterprises, discussed the connotation development trend of logo design, the exploitation of the fashionable design language and the inheritance of localized design language, visual expression of ecological concept. Based on this, it put forward the development tendency of logo's original modeling, and made a deep analysis of letter type logo design, multi-dimensional space type logo design,multi-creation type logo design, so as to promote the logo substitution tide of enterprises and the diversified development trend of logo design. |
| Key words: logo substitution logo design new media trend |
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