产品包装设计中的“以人为本”

李成; 董银霞

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产品包装设计中的“以人为本”
李成¹, 董银霞²
1.河北联合大学，唐山063000;2.唐山师范学院，唐山063000

摘要:

分析了产品包装设计领域以人为本的设计理念的内涵，结合可持续发展战略的要求，论述了以人为本设计理念在产品包装设计中的可行性。在此基础上，指出产品包装设计师可以根据马斯洛需求层次理论和消费者的生理、心理特征来传达以人为本的设计理念；通过对消费人群的划分以及对传统文化的继承和发展，来促进以人为本的设计理念在产品包装设计中的贯彻，以期为当代产品包装设计的发展提供理论和实践的指导。

关键词: 以人为本产品包装设计设计理念

DOI：

分类号:TB482

基金项目:河北联合大学科学研究基金资助项目（Z201013）

Discussion on "Based on Human" in Product Packaging Design

LI Cheng¹, DONG Yin-xia²

1.Hebei United University，Tangshan 063000，China;2.Tangshan Teacher′s College，Tangshan 063000，China

Abstract:

It analyzed the connotation of the design idea based on human in the area of product packaging design.Combined with the requirements of the sustainable development strategy, it discussed the feasibility of the design idea based on human in product packaging design. Based on this, it pointed that product packaging designers could design based on Maslow′s hierarchy of needs and the characteristic of physiology and psychology of consumers. It could promote the implement of the design idea based on human in product packaging design by dividing the consumers and inheriting and developing the traditional Chinese culture, aiming to give theoretical and practical guidance for the development of product packaging design.

Key words: based on human product packaging design design idea